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Since 1993 apicare has been creating natural skincare products that truly care for your skin. Founded in New Zealand by Pam and Chas Reade, the journey began with a love for bees and a deep belief in the healing power of nature.
We were the first company in the world to use MÄnuka honey in skincare, pioneering a movement that brought this remarkable ingredient from
the hive to your daily skin care routine.
With over three decades of beekeeping and formulation experience, apicare has become an internationally trusted name in natural health and beauty. From our own bee hives, we gather pure, MÄnuka honey, blending it with nourishing plant oils and butters to create products that soothe, repair, and protect the skin.
Every apicare product reflects our commitment to quality, honesty, and care â crafted to support the skinâs natural ability to heal and restore itself.
In 2017, Michael Robertson joined apicare as General Manager. An experienced beekeeper, Michael brings a wealth of expertise in both business and beekeeping, further strengthening our deep connection between science, nature, and craftsmanship.
Our Philosophy
We believe that skincare should be natural, effective, and kind â to your skin and to the planet. Thatâs why we use sustainably sourced
ingredients and formulations that work in harmony with your skin.
MÄnuka honey remains at the heart of everything we do â a powerful natural healer, proven through centuries of use and now backed by
science.
At apicare, we care deeply about what goes on your skin â and weâre proud to continue sharing the healing magic of our bees with the
world.
- Pam, Chas and Michael
The Apicare Promise
Our promise is simple â to create effective, natural skincare that truly works. We carefully formulate every product using safe, gentle, and natural ingredients designed to nurture and protect your skin.